During our research, we noticed that most crystal brands fall into one of three categories: overtly feminine, boldly colourful, or coldly minimal. Timeless romance felt like an opportunity worth exploring. The brand needed to feel sophisticated and intentional: made for the one who chooses intentional. Something that gets inherited, passed on and meaningful.

To speak to her, we brought in warmth while keeping femininity. Dusty vintage blush and sand tones, anchored by warm browns with a hint of plum to provoke the feeling that the client wished to create: of aged leather, dark wood, the walls of an old Italian bottega. As a result, the boutique started speaking to a male audience as well. A brand built to last tends to attract people who think that way too.